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Financial Inclusion

Ayesha’s Journey from Passion to Prosperity

In Hujra Shah, District Okara, 36-year-old Ayesha Mubashir dreamed of giving her young daughter a better future. Her husband sold dahi bhallay, but his limited income could barely support the family. Determined to contribute, Ayesha decided to transform the one skill she had always excelled at—embroidery—into a source of income.

Through the Government of Pakistan’s Interest Free Loan Programme, implemented nationwide by PPAF through its partner organisations, Ayesha received her first interest free loan of PKR. 55,000. With this support, she purchased high-quality materials and began crafting wedding dresses, lehengas, and maxis from home. Her intricate designs and fine workmanship quickly gained attention, first from neighbours, then from boutiques who trusted her with customised bridal embroidery.

As her business grew, Ayesha took a second loan of PKR. 55,000 to expand production and meet increasing orders. Today, she earns between PKR. 40,000 to 50,000 per month, all while working from home and managing her household.

Through determination, skill, and the support of the interest free loan programme, Ayesha has transformed her family’s future. She now contributes confidently to household income, saves regularly, and inspires other women in her community to pursue their ambitions with courage.

Ayesha expresses heartfelt gratitude for the opportunity and support that helped turn her talent into a thriving, sustainable business.

BUDGET

PKR 14 billion

DURATION PHASE(II)

2014- June 2025

PARTNERS

AIM, AP, ADO, BRDS, BRSP, CERD, CEIP, EPS, FDO, FFOSP, GBTI,HANDS, IDEA, KK, Lasoona, MF, NRSP, OPRCT, PIDS, PRSP, RCDP, SSF, SMC, SRSO, SERVE, TRDP

COVERAGE

Punjab, Sindh, Balochistan, Khyber Pakhtunkhwa, Azad Jammu and Kashmir, Gilgit-Baltistan

DISTRICTS

110

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