The Art Residency Programme

The Artist Residency Programme is the country’s first ever music residency project which aims to graduate indigenous artists out of poverty while simultaneously preserving and showcasing local culture. It was launched in partnership with Foundation for Arts, Culture and Education (FACE) to help the most vulnerable musicians to generate a sustainable income.

The project is a musical journey out of poverty, focusing on equipping indigenous artists with the business acumen and skill development to enable income generation. 10 maestros and 10 apprentices were selected from across the country for an extensive training which ended with a song recording for each pair. The songs were feature on a YouTube channel “Heritage Live” exclusively created to promote these artists. The channel currently has more than 67k views.

PKR 13 million
2018 - 2020
Himalayan Wildlife Foundation
Village Sharda,Azad Jammu and Kashmir