October 19, 2010
Pakistan Poverty Alleviation Fund (PPAF) and Citi Foundation announced the launch of 7th Citi-PPAF Microentrepreneurship Awards (CMA) 2010 program at a local hotel here in Karachi.
Chief Strategy Officer PPAF Ahmad Jamal, Citi Consumer Banking Head, Aliuuddin Ahmed, Citi Director Customer Experience Huma Gilani, Chief Operating Officer PPAF Kamran Akbar and others were present on this occasion.
Now in its seventh year, the objective of the CMA program is to highlight and promote the effective role microfinance plays in poverty alleviation. In particular, the program seeks to generate recognition for extraordinary contributions that individual microentrepreneurs have made to economic sustainability of their families as well as their communities.
Specific goals of CMA program are to raise awareness about microfinance, particularly among microentrepreneurs who could benefit from it, to recognize and celebrate the contributions that microentrepreneurs bring to the world economy and to highlight best practices in microentrepreneurship.
The awards also aim at raising awareness and support for microentrepreneurs by highlighting their talents and accomplishments among the investment and donor community throughout the world. These awards are also meant to create the next generation of microfinance networks, build more inclusive financial sectors and lay foundation for a flourishing microfinance industry.
The CMA program is held annually to recognize and reward leadership, entrepreneurial skills and best practices of individual microentrepreneurs at national, provincial and regional level. This program aims at creating awareness regarding the effectiveness of microfinance as a tool in fight against the poverty besides encouraging the award winning microentrepreneurs.
Awards in cash and kind would be presented in the categories of “Best National Microentrepreneur Male”, ‘Best National Microentrepreneur Female’ and four “Best Provincial Microentrepreneurs’, with one runner-up for each category. Special recognition awards will be also given to the respective Loan Officers and representatives of Microfinance Institutions at an elaborate event.
A national advisory council comprising well-placed professionals from civil society, donor agencies, intellectuals and academicians has been formed to oversee the program and to interview short-listed candidates.
Applications received from microfinance institutions under the abovementioned categories will be screened before being passed on to members of an independent advisory panel for final interview of candidates to decide winners and runners-up.
Since 2005, awards are being organized with the collaboration of PPAF in Pakistan. The CMA programs are being held in 18 countries in Bangladesh, China, India, Indonesia, the Philippines and Vietnam, Jordan, Morocco, Pakistan, Poland, Turkey, Brazil, Colombia, Dominican Republic, El Salvador, Guatemala, Mexico and Venezuela.
Chief Operating Officer PPAF Kamran Akbar addressing the launch of the 7th Citi-PPAF Microentrepreneurship Awards 2010 ceremony. Chief Strategy Officer PPAF Ahmad Jamal, Citi Consumer Banking Head Aliuuddin Ahmed and National Male and Female winners of 6th Citi-PPAF Microentrepreneurship Awards are also seen in the picture.