CEO's Message

In the last ten years, PPAF has successfully laid the foundations of a vibrant and responsive development sector by expanding its presence across almost all the districts in the country. At the same time, PPAF worked on developing human and institutional capacities of its partner organizations, thereby enabling small emerging outfits to transform into medium and large organizations. This, therefore, is an opportune time to reflect on what has been achieved and what remains to be done.

As a learning institution, PPAF is uniquely positioned to build on its core strengths and simultaneously reorient itself to address the challenges that lie ahead. The imperative now is to make a seamless transition from a focus on scale to a focus on depth and intensity of presence. The driver of this approach is to optimize the allocation of resources and maximize outcomes and impact at the grassroots.

Both as a sector developer and as an apex institution, the defining role of PPAF is to realign the sector on an inclusive and sustainable footing, which is crucial for long-term success and continuity of services to the marginalized and disadvantaged. The stress is on constant product development and innovation enabling excluded communities to avail of a wider menu of opportunities and choices.

Through a series of external and internal consultations, PPAF is leveraging its unique experience by gearing up to play a proactive role as a responsive and versatile national institution; an institution that is creating synergies, forming partnerships and forging alliances with diverse stakeholders – government, public-sector agencies, corporate and private entities and the academia.

This paradigm shift has required a fundamental recalibration of operations to explicitly address the spatial dimensions of poverty. The new strategy calls for a deliberate shift of priorities towards those regions of Pakistan that have historically lagged behind in socio-economic development and are particularly underserved.

This reorientation now ensures that all PPAF initiatives are rolled out under an overarching strategy, which is community-led and demand driven. Institutional strengthening and development is therefore the central pillar of all interventions. PPAF seeks to significantly improve the quality of community organizations in terms of inclusion, sustainability, effectiveness, and depth of coverage. This is manifested in the move away from project-based criteria to an integrated, appropriately sequenced, muti-sectoral approach.

To date, PPAF has cumulatively financed over 6.9 million microcredit loans, completed 33,000 health, education, water and infrastructure projects, conducted over 17,000 skill development and managerial training events and developed a grassroots network of over 125,000 community organizations. PPAF’s coverage has simultaneously increased to include 121 districts through 127 partner organizations across all provinces and regions. PPAF was also at the forefront in responding to the devastating floods that 0ravaged the country in 2010-11 and is undertaking a comprehensive recovery, rehabilitation and reconstruction effort in the affected areas.

The journey that began in 2000 is far from over. In order to keep serving communities, PPAF has yet to achieve many more milestones. Through a constant process of innovation; through re-orientation towards hard to reach and inhospitable areas; and through a focus on “institutions of the poor,” this institution, I am happy to report, is on track towards achievement of its strategic objectives. In a sense, our journey has just begun.

I would like to acknowledge the men and women of PPAF who are at the heart of this new paradigm. I firmly believe that success is not possible without teamwork and each member of Team PPAF is a valued asset. I am grateful to the Government of Pakistan and to our international partners -- the World Bank and the International Fund for Agricultural Development -- for the unstinting support, assistance and facilitation.

I am also grateful to our partner organizations for their hard work and dedicated effort in the field. But above all, I would like to recognize our community organizations for demonstrating resilience in the face of extreme adversity and for being the agents of hope and change in this country.

Qazi Azmat Isa



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